Digital sneak peek in the new IKEA Västerås.
On April 13th IKEA opens a new store in Västerås, Sweden. But the curious can already walk around inside the store through Swedish map service hitta.se. You can click yourself all the way through the store with the possibility to win furniture along the way. It isn’t easy to find all the competition spots since the store is about 40 000 square meters. So pay attention.
Hitta’s street view has been around for a long time, but this is the first time it is used indoors. Click here to visit the new IKEA Västerås. Store manager Freddy Johansson will meet you at the door.
Workgroup:
Client: IKEA, Sara Zakariasson
Agency: Forsman & Bodenfors
Art director: Janna Norberg
Copywriter: Marcus Hägglöf
Digital producer: Stefan Thomson
Account director: Hans Andersson
Account manager: Frida Berglund
Production company: Map Jack