To celebrate IKEAs range of beds and matresses we took IKEAs bed claim "Better sleep for everyone." and created an album with 6 new recordings of classic lullabies to support and live up to the claim. The lullabies were performed by 6 different Swedish music artists who interpreted and made their own versions of the songs.
We then recorded music videos for every song, that will be shown on TV and the Internet. We also created a site where we collected all the videos, along with information about the artist and the bed featured in the song. Each bed was chosen specifically to fit each artist according to their height, weight and sleeping position.
Agency: Forsman & Bodenfors
Title: IKEA Lullabies
Account director: Hans Andersson
Art director: Andreas Malm, Adam Ulvegärde
Copywriter: Fredrik Jansson
Designer: Christoffer Persson
Account manager: Katarina Klofsten
Agency producer: Alexander Blidner
Web producer: Stefan Thomson
Production company: Social Club (film), Kokokaka (web)
Photographer: Carl Nilsson
Music: Music Super Circus
Media agency: MEC