At IKEA you get a budget to spend when you buy a kitchen. To demonstrate the fantastic range of products, and how much you actually can get, we teamed up with photographer Carl Kleiner and stylist Evelina Kleiner. Together we created a series of pictures that show all the things that you can get for free, depending on how much your kitchen costs. From a starting kit to a whole dining set.
To request high res images for press use contact Christoffer Persson.
Client: IKEA
Agency: Forsman & Bodenfors
Art director: Christoffer Persson, Maria Fridman
Copywriter: David Lundgren
Photographer: Carl Kleiner / Mink MGMT
Stylist: Evelina Kleiner