There are a lot of different diets - the GI-diet, the Stone Age diet, the Flight attendants' diet, etc.
Many of them make you change your entire life to slim down a little bit.
At Wasa, we say, "Don't go on a diet - try the Wasa method instead!"
Just eat four slices of Wasa crispbread each day instead of your usual bread - soon you'll be a bit slimmer.
(The ad campaign for the Wasa method highlighted a web site where people could learn more about the method.)