The campaign’s goal was to make public transport easier to use.
To achieve this we focused on the web-based travel planner and developed a widget as well as made it work with cellphones and iPhones.
Then we took the travel planner direct to the streets. In addition to a traditional outdoor campaign we showcased the travel planner in real- time within an outdoor ad unit - right at the metro stop - allowing pedestrians to plan their journey on the spot.