Task
The launch of Tele2 Champion – The cheapest service plan in Sweden.
Idea
Answer the question: “How much can one person talk on the phone in one day”.
Solution
Let six celebrities – each one representing a popular topic of conversation – compete to see who can talk the most on the phone. On the campaign site anyone could send their telephone number to the celebrity they always dreamt of getting a phone call from. Also, on the site, the celebrities phone calls where sent out live over the web.
Website: Phase 1 »
Website: Phase 2 »
Website: Phase 3 »