Title: THE CITY IS YOUR STADIUM – WEB CAMPAIGN
Description: Stadiums vision is to inspire everyone to lead an active life. The campaign goal was to help people discover the endless activity possibilities a city has to offer and show how easy it can be to start exercising. The result was the campaign "The City is Your Stadium", that in 33 cities was communicated in print and outdoor ads as well as marked running tracks with excercise and stretching stations.
