Title: Webradio for everyone!
The purpose is to get new listeners, make the audience listen in a new way and inform people that SR now has 15 digital channels on the web.
The campaign was up one day on Aftonbladet.se (the largest newspaper in Sweden) and was backed by the Swedish Radio's own site and trailers on SRs FM-broadcast. The number of listeners increased by 400% and over 140.000 downloaded their own desktop radio.
The take over ads were live broadcasted and gave each channel its own visual identity. They were also timed and appeared on different times during the day, e.g. the live soocer broadcasting was between 7pm and 9pm.
Click on the ads below:
Guerilla ad on Ebay »
Giant poster on the SR-house »
Poster »
sr.se»
Radio trailers »
