Swedish Radio - Design your own radio!

Swedish Radio, the public service radio broadcaster, wanted to increase the number of listeners by giving away customized web radios for free.

To reach the target audience, primary teenage girls, an advanced web radio maker was developed in a collaboration with over 40 different channels, live broadcasting multi-user servers and customized desktop applications.

Judges, start here :
Pre-recorded user experience

Design your own web radio

Download example of web radio (pc)
Download example of web radio (mac)
     
The ratings were up 170% the first day of the campaign and between five and ten web radios were created every second the first week!

Technical information
Flash 7, C#, VB, Xml, Sql Server 2000.

 
The Maker - Design your own web radio.