Title: Better sleep
IKEA launched its new bed collection by talking about how important a good night’s sleep is. On the website, we reminded people to sleep by encouraging them to go to bed at different times throughout the day.
The encouraging messages were in real time so when the time was close to 12 p.m., we mentioned resting on a lunch break, and around 3 p.m., we mentioned resting on a coffee break, and so on.
Web ad:
Live >>
Different time messages:
0:54 am >>
5:43 am >>
8:58 am >>
10:20 am >>
1:33 pm >>
4:11 pm >>
7:47 pm >>
10:08 pm >>