Ministry of Health and Social Affairs
The media world is becoming increasingly fixated on appearances. And the number of tricks used to achieve the increasingly exaggerated ideals is growing. Many models have plastic surgery and even more are retouched so they appear to have bigger breasts, smaller stomachs or fuller lips.
We wanted to show how easy it is to change someone’s appearance in this campaign.
Retouch website »
See if the message got through on Google »
Why are we doing this campaign? »