Apoteket (Swedish pharmacy chain)

Kid's Cold Aid

Imagine you've got a sick kid at home, and you're not sure if it's a common cold or if you should see a doctor.

The Kid's Cold Aid, which was developed in collaboration with doctors, can help you decide. And if it seems like a common cold, you get personalized advice and a list of products relevant for your kid in this particular situation.

After the launch a survey showed that 92 % of visiting parents considered the Kid's Cold Aid of great use. It helped reduce the number of unnecessary visits to hospitals, and it helped increase Apoteket's sales of cold related products.

Website: Kid's Cold Aid ยป